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Step Two – The Art of Me in Zude

It’s more than a notion – building your brand in a virtual world. If I was building it for Corporation – I’d arrange a retreat where I would have an expensive facilitator conduct brain storming exercises to tease out some of the important concepts needed be expressed. Then, I would turn the project over to a project manager and a team of designers, writers and programmers that would be charged with developing a draft by a specific date – you get the idea.

Not so, this is much more personal. Not only do I not have the resources to engage in such a process, in some ways this is my fun that I want – need to master – because it’s me I want lay out on the screen. I still have the audience of one in mind – that stranger – that has no idea what I’m about, but gets drawn by some search engine or one off comment of a friend or through reading one of the post written about Zude.

If you read any of the reviews of Zude and there have been several: Terri Wells of SEOCHAT, David Berlind of ZDNET plus several others all tell about Zude’s team at 5g and the technology. Interesting stuff – revolutionary – gets thrown around many times in its discussion. If you want to know that kind of stuff, the guy that knows is Matt Wulkan – Director of Product Marketing. I’ve been real fortunate because when I asked a question – new people even more impressive than the last person I spoke with shows up. But I’ll spend more time focusing on the Zude team at another time

Today it’s about one of the Art Themes: Deconstruction. It’s the most difficult to explain.

“Deconstruction is in fact much closer to the original meaning of the word ‘analysis’ itself, which etymologically means “to undo” — a virtual synonym for “to de-construct.” … If anything is destroyed in a deconstructive reading, it is not the text, but the claim to unequivocal domination of one mode of signifying over another. A deconstructive reading is a reading which analyzes the specificity of a text’s critical difference from itself.”

MaskEach image (6) was chosen to express a facet of a self analysis. There’s the multi colored Cow like those that littered Chicago’s Loop; the Male Afro Mask with brackets and other hardware and scraps taped to picture; a faceless torso with its gut split open and his face black out with a message stating “business as usual” where the face should be; a book cover with two long haired scholars – its title is “Stupidity”; there is a large multi colored scene that reminds me of a construction site; and lastly there is a abstract that looks something like a start burst.

Then there are two other elements: the video of Jacques Derrida – the French philosopher that has used the term Deconstruction throughout his work thus far; and forum titled Happiness Addiction. These are all the pieces that are in place. I will also had Stupidityseveral others – music most of electric acid type – the Tied Tickled Trio; The Cinematic Orchestra or others. Then there will be a series of rotating essays – post that confront different subjects: politics – “How Black does Obama need be”, The future of being “Grey” – don’t worry they are intended for a audience that like post modern lit – Crit kind of stuff.

The point of deconstruction is that there is no point – it’s lost while being overdetermined.

About Reputationist

When I started this blog in 2007 the following is what I was up to - things have changed - some. I'm what my handle states - an Oldude. The problem with this acknowledgment is my thinking and ambitions have not quite got the message of my "oldness". I've started an online Coaching practice and my rant is about how to improve long term happiness - For the World. My thing, I believe I can change the world - isn't that a hoot. The way I intend to change the world is to foster a wider and deeper appreciation for "mindfulness": The daring, flair and grace of Jayz; the political savvy of Cornel West; the creativity of Mos Def with the business and cultural daring of Richard Simmons. I've thought enough - being a philosopher of sorts - and trained hard with some of the sharpest minds ever on the planet - Cornel West and Michel Foucault to know the total absurdity of trying to change the world - but I do and I will. There it is showing my age again.


7 thoughts on “Step Two – The Art of Me in Zude

  1. Good effort on wanting to build your personal brand in a virtual world. I stumbled on Kathy Sierra’s Seven Blog Virtues (for a Global Microbrand) recently that you’d find interesting. I think it’s extremely valuable, especially her slides. Explore the link on her page, as well as the other links on subsequent pages. You’ll get a more complete view of what it’s all about.

    Posted by Jeff | December 30, 2007, 6:08 am


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